Email marketing
How to Map Your Email Marketing When You Have No Clue What It’s Doing
An inventory tells you what you own. A map tells you what happens to a person, in order, from sign up onwards. Here’s how to
Blog posts about marketing your business your way.
An inventory tells you what you own. A map tells you what happens to a person, in order, from sign up onwards. Here’s how to
Everyone says Elementor is slow. It doesn’t have to be. Here are the settings I sort before I build a single page, so the site
AI can build almost anything while you make a coffee. But easy to build isn’t the same as right to build. Here’s how to tell
Watching your subscriber count climb feels like progress, but a list full of people who never open can quietly work against you. Here’s when size
Not every difficult client is a bad client. Here is how to tell a hard season from a bad fit, how to let a client
Blog, video, email, or carousel? Choosing a content format doesn’t have to be a guess. In this article I explain a simple way to choose
I’ve migrated more than a hundred clients onto Kit (formerly ConvertKit) and not one off it. That’s not a sales pitch, it’s just what’s happened
An all-in-one community platform can be one of your best decisions or a slow, expensive mistake. Here’s when Circle is worth it, where I’d draw
Most website projects start in the wrong place. Templates and page lists get picked before anyone decides who the site is for, what it should
You know you need to clean your email list. But mass deleting cold subscribers isn’t the answer. Here’s how to set up a re-engagement automation
You didn’t start your business to make content. So why does marketing keep eating your week? Create a sustainable marketing strategy that fits the life
Scope creep, wrong-fit clients, discount requests, free brain-picking sessions. If these keep showing up in your business, it is time to talk about boundaries. Here
