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Do you want to create content easily and without stress? Do you want to have a library of content ready to go so that you aren’t hurrily trying to post something in the moment? The solution is to learn about bulk content creation, whether for your blog, videos, newsletters, or social media.
Why Bulk Content Creation is a Good Idea
Before they start working with me, many clients will write a blog when it needs to be published or maybe the day before. They think of social media posts on the spot, make the images, write the text, and click publish.
However, you probably already know that this isn’t an efficient use of your time. Coming up with a post right then and there gives you a multitude of problems:
- Your topic might not be the best or most relevant thing for your business; it’s just the topic you can think of right now.
- You might forget something important that should/could go in the post.
- Your mind needs to go into brainstorming mode (think of the topic), writing mode, and creative mode (images) all at once, while those processes all need different parts of your brain.
- You take more time because you are writing one post today, one tomorrow, and one the day after.
- You are more likely to make mistakes in your post.
Coming up with content ahead of time instead of on the spot is a huge lifesaver in your business. You could write a post a day ahead of schedule, but then you would still have most of these problems.
The best way to tackle it is to make more content simultaneously. This is called ‘bulk creation’ and is fantastic for content creation. You can work ahead, schedule it in and then you don’t have to think about it when it actually gets posted.
Please remember that bulk content creation is not so you can rush through it and not care enough about its quality. It is to make it easier for you to deliver better quality content.
How to Create Content in Bulk
Bulk content creation means you create multiple pieces at once. There are a few ways to do this:
- You create a few pieces of the same sort of content together, such as a few blogs at a time, a few videos, or a few IG posts. You do all the steps that go with that sort of content together. So you work on one blog and do keyword research, write, figure out a title, make the images, etc., and then do the same process for the next one.
- You do the same task for several pieces of the same form of content at the same time. For instance, you do keyword research for four videos, then write a script for four videos, film those four videos, and edit them… Well, you get the drift.
- You create one major piece of content (also called’ long form’ because it is usually longer, like a blog, podcast or video) and break that up into several other pieces you can use in other places, like Pinterest images, social media posts, IG reels, etcetera.
- You combine 3 with either 1 or 2 to make some long-form content first and then repurpose those into smaller items.
My method for bulk content creation
I combine 2 and 3 when I create content for Digitalie. Below are the steps that I take when I mass-produce my content. Please remember that I might not do all of these steps in one day; it’s just the order of my bulk content creation before doing it again.
Step 1: Pick a category & the big topics
First, I come up with my main category. I do this by picking out the main thing I want to focus my selling on. Once I know what I want to sell, I can pick the category I am focusing on. All my products/services fit into the same four themes I also use in my marketing: business, marketing, content, and tech. By deciding what the category is and what product it is supposed to (indirectly) link to, it becomes a lot easier to come up with the big topics.
The big topics all relate to the primary category. For instance, when talking about websites (which, of course, fits into the category of tech), it could be about the website experience, SEO for your website, membership websites, or the safety of your website. I will pick between 4 and 6 big topics. Most of the time, I will relate these to the product I am focusing on selling, too. As my long-form is blogs, I will use those topics for that. If your long-form is videos or podcasts, then you can use the topics for that.
Note: the fact that I came up with this category and the big topics doesn’t mean I will only post those for a month. You could do a themed month, but you don’t need to. Once you have done this process a few times, you can pick things you already have made and are ready to use once you feel like now is the time.
Step 2: Create the big stuff
The next step is to make the ‘big pieces’. You can use method 1 or 2, depending on your preference. Though I use both depending on my mood, I mostly use method 2 to try to combine tasks to make it a lot easier.
In practice, I mostly do keyword research and write a draft version of the blog, then do keyword research and write the next blog, and so on, until I have a draft of all the main pieces. I then do the next steps together for all blogs simultaneously; I create all the images in one go and look at SEO optimization for each of them, and so forth.
Not sure what types of content to create? The 6 Content Types framework gives you the structure you need.
Step 3: Come up with additional content
You now have big pieces of content that you can reuse and remake into other kinds of content.
Most directly, you can create pieces that discuss a smaller piece of your bigger piece of content. So, for instance, for this blog post, I could have a smaller piece called ‘Why you should consider bulk creating,’ only discussing the elements of that part of the blog’s information.
But there is more you can do. You can come up with questions about the topic or find client testimonials/case studies that have to do with the same topic or information about the product/service that fits with this topic. There are actually 6 types of content you can make for your content. Learn more about the 6 content types and how to use them in your marketing here.Â
This step is not to create the content yet but to brainstorm. You can list any content ideas first based on those 6 content types. Then, you can look at what you want to use right now and what you want to save for later.
I love putting all of those content ideas in my Content Calendar so that they stay safe, even if I am not using them right now. It also gives you the opportunity, after using it for a while, to check if you have already made things in the past that you can reuse.
Step 4: Plan it in
With all of those ideas available, I can then decide what I want to post and what I have to do to make that happen. You want to mix up those 6 content types so that it is a balanced marketing plan for the different phases (potential) customers can be in, and by planning out the ideas based on that, I can check whether that balance is there before I start creating.
Step 5: Create any content not yet made
So far, I have come up with the content but haven’t made it. Now that I know exactly when I need what, I can also bulk specific tasks together for the social media pieces. I can design all the images in Canva at once, write all the social media captions in a row, or research stock photos. I don’t even need to do all of that on the same day. I could do 2 hours of writing on one day and the creation of the images on another.
Once the content is ready to go, I schedule it using WordPress publishing dates for my blogs and other scheduling tools for social media.
Some extra tips on how to create a lot of content
I personally notice some of my best content ideas come to me at semi-unfortunate moments like when I am talking to a (potential) client. That is why I recommend writing your ideas down and then adding them to your Content Calendar so you can find them when you actually might want to use them.
If you want a lot of informative content that all links to eachother, goes in depth enough and helps your audience get a better sense of what you do, check out the ContentTree exercise in Content Success. In this training I teach you my signature system to come up with a lot of informative, long-form content that works together and becomes a tree full of potential topics to talk about.
That’s how to create a lot of content with ease. Using these methods helps me and many of my clients. When you start practicing this, it will feel weird initially. However, I really recommend trying it out for a few months. After that time, and after some tweaking to figure out what works for you, I swear: you will not want to go back!
Ready to get started?Â
Take my free quiz to discover which of the 6 content types will be easiest for you to bulk create based on your natural strength!
