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You need hosting for your website. Simple enough, right?
So you do what any sensible business owner does: you google “website hosting” and suddenly you’re drowning in options. £2.99 a month! €5.49 for your first year! Unlimited bandwidth! 99.9% uptime guarantee!
It all sounds brilliant until you actually need to use it.
I’ve been helping entrepreneurs with their websites and marketing tech for almost 15 years now. I’ve seen every hosting company out there, used dozens of them myself, and migrated countless clients away from hosts that looked like a bargain but turned into a nightmare.
And here’s what I’ve learned: when it comes to hosting, cheap almost always costs you more in the long run.
The Real Cost of "Cheap" Hosting
Let me tell you about my first hosting, back when I used cheap hosting myself.
My business was quite new and I was actively blogging every day to get traffic to the website. It was finally starting to work. And then, on a Friday afternoon, my website went down. Completely offline.
I tried to reach support. Raised a ticket. Tweeted. Sent emails.
Nothing. Complete radio silence.
My website stayed down the entire weekend. 72 hours. No access to my contact forms, no way for potential clients to find me, no way to fix it myself because the control panel was useless and there was literally nobody to help.
Monday late morning, I finally got a response. Which was mostly ‘yeah we always log off early on Friday. Who cares?’
That’s when I realised: the money I “saved” on hosting wasn’t worth the stress, the lost opportunities, or the complete lack of support when I actually needed it.
But I’m not alone with these kinds of stories. I had a client who chose a hosting company because they promised automatic backups. And they were cheap! Sounds great, right?
Until her website broke and she actually needed those backups. Turns out the backups existed, but accessing them? That costs extra. She would have to pay to use the safety net she thought she’d already paid for. Luckily I was doing her website maintenance and also had backups so we didn’t need them in the end. But we moved her off that hosting asap after that.
What You're Really Paying For
When you choose hosting based purely on price, you’re not just paying with money. You’re paying with:
Your time. Hours spent fighting with clunky control panels, trying to figure out why something broke, waiting days for support to respond. My client with the backup issue? She spent an entire afternoon in a panic before calling me.
Your sanity. The stress of not knowing if your website will be there when you wake up tomorrow. Of watching that ticket sit unanswered while your business is offline.
Your business. Every hour your website is down, you’re losing potential clients. Every slow-loading page is costing you conversions. My 72-hour outage? I’ll never know how many opportunities I lost that weekend.
Your reputation. When your website goes offline or loads so slowly that people give up, that reflects on your business. You look unprofessional, even though it’s your hosting that’s failing you.
I’ve watched clients waste entire weekends trying to fix hosting issues that should have taken five minutes with proper support. I’ve seen business owners pay developers hundreds of pounds to solve problems that good hosting would have prevented in the first place.
That €13/month you “saved”? It disappeared the first time you needed help and nobody answered.
It Gets Worse: The Pricing Trick Nobody Talks About
So cheap hosting gives you terrible support. But at least you’re saving money, right?
Well… not exactly.
Here’s the thing about those “cheap” hosting deals: they’re only cheap for the first year. After that? The price skyrockets.
Let me show you what I mean with actual prices:
Siteground:
- First year: €2.99/month
- Renewal: €15.99/month (that’s a 435% increase)
- Often goes up even more after the second year
GoDaddy:
- First year: €5.49/month
- Renewal: They don’t even tell you upfront (red flag, anyone?
)
So you get terrible support AND a massive price increase after year one.
For years, I didn’t feel comfortable recommending any hosting company to my clients. I’d seen too many pull these tricks. The one time I did recommend a host, they hiked their prices dramatically about a year later. Never again, I thought.
Then I found Lyrical Host. And for the first time in 15 years, I feel completely confident recommending a hosting company.
Here’s the Hosting I Recommend.
After 15 years of testing hosts and migrating clients, I only recommend one: Lyrical Host.
They offer honest pricing, exceptional support, and actually care about their customers.
Why I Only Recommend Lyrical Host
After 15+ years in this industry and trying more hosting companies than I care to count, there’s only one I recommend to my clients: Lyrical Host.
Not because they’re the cheapest. Not because they paid me to say it (though yes, I’m an affiliate, and I’ll be upfront about that).
I recommend them because they’re the only hosting company I trust with my clients’ businesses.
Here’s why.
1. Support That Actually Supports You
This is the big one for me. The reason I can confidently recommend Lyrical Host to my non-techy clients.
Joseph and his team are actually there when you need them. Not “submit a ticket and we’ll get back to you in 3-5 business days” there. Actually available.
When something goes wrong (and let’s be honest, in tech something always goes wrong eventually), they respond quickly. They explain things in normal language, not jargon. They don’t make you feel stupid for asking questions. And they actually solve the problem instead of sending you round in circles through a knowledge base.
2. Honest, Transparent Pricing
Remember those renewal prices I showed you earlier? The ones that jump 300-400% after the first year?
Lyrical Host doesn’t do that.
What you pay in year one is what you pay in year two, year three, and beyond. No surprise price hikes. No bait and switch. No “gotcha” moments when your renewal invoice arrives.
They also don’t charge hidden fees. You won’t be forced to upgrade because you’ve hit some arbitrary CPU limit. You won’t suddenly discover that the “unlimited” bandwidth wasn’t actually unlimited. They don’t charge for your SSL certificate separately.
They use top-quality servers and software to ensure your website runs smoothly and quickly. They have a 99.9% uptime guarantee. And even if you go viral and suddenly use loads of space and bandwidth, they’ll work with you to keep your site fast and online.
The pricing is clear from the start. No games, no tricks, just honest business.
3. Built for Humans, Not Developers
Lyrical Host’s control panel is intuitive. You can actually find things without needing a computer science degree.
They have one-click installers for WordPress and other platforms. You click a button, answer a few questions, and boom, you’re set up.
They provide tutorials, guides, and resources to help you get started. But more importantly, if you get stuck, you can just ask them and they’ll walk you through it.
If you need more, you can add someone like me to your account so we can handle it without sharing login credentials.
This matters because you’ve got a business to run. You don’t have time to become a hosting expert. You need things to work so you can focus on what you actually do.
4. Free Resources You'll Actually Use
Every month, Lyrical Host sends out exclusive, one-time-only stock photos you can use for your website and marketing.
Over time, you build up quite a library of photos that nobody else has. For business owners who need fresh imagery but don’t have the budget for custom photography, this is genuinely useful.
They also provide printable resources, templates, and other tools to help you build and grow your online presence.
Are these essential? No. But they’re the kind of thoughtful extras that show a company actually cares about helping you succeed, not just collecting your hosting fees.
5. They Give a Damn About the Planet
Lyrical Host runs all their servers on renewable energy. They use eco-friendly practices throughout their operations. And on your hosting anniversary, they plant trees in your honour.
If you care about your business’s environmental impact (and let’s face it, more of us do these days), this matters.
You can rest easy knowing your website isn’t contributing to the climate crisis. It’s a small thing, but it’s the right thing.
6. They Stand for Something
Lyrical Host operates with a clear moral code: everything they do is done with love.
That’s not just marketing fluff. They require all customers to abide by standards that keep their platform and community free of hate, racism, and homophobia.
In an industry where most hosting companies will host anyone who pays, regardless of what they’re promoting, Lyrical Host draws a line. They care about who uses their platform and what kind of community they’re building.
If you’re building a business based on respect, inclusivity, and making the world a bit better, you’re in good company at Lyrical Host.
Making the Switch Is Easier Than You Think
Already with another hosting company? I get it. The thought of migrating your website sounds terrifying.
Here’s the good news: Lyrical Host does free migrations.
Their support team handles the entire process of moving your website (and email) to them. You book a time slot, raise a ticket, and they take care of it.
No stress, no technical headaches, no risk of breaking your site in the transfer.
I’ve migrated dozens of clients to Lyrical Host over the years. It’s always smooth. Always professional. Always less painful than staying with hosting that doesn’t work.
How to Sign Up
- Go to Lyrical Host (that’s my affiliate link, and you’ll get 10% off your first order)
- Pick WordPress Hosting
- Choose your currency in the top left corner
- Select your plan (Tiny is perfect if you’re just starting out)
- Either register a new domain or choose “I already have a domain name I want to use”
- Pick your billing cycle (I personally go yearly because it’s easier and that 10% off is on your first payment!)
- Complete payment and you’ll get login details with everything you need
If you're migrating from another host:
- Follow the steps above
- Go to “Book a migration” and pick a time slot
- Once you’ve got your login, raise a ticket to say you need a migration
- Let Lyrical Host’s team handle the rest
So Here's Why You Shouldn't Go With Cheap Hosting
Look, I get it. When you see hosting for €2.99/month versus €16.49/month, the choice seems obvious.
But after 15 years of doing this, migrating countless clients, and experiencing my own Friday afternoon disaster, here’s what I know:
Cheap hosting isn’t cheap. You pay with your time fighting broken control panels. You pay with stress when your site goes down and nobody answers. You pay with lost business opportunities. And then, after that first year, you pay with a massive price increase anyway.
Good hosting like Lyrical Host costs more upfront, yes. But you get:
- Support that actually helps when you need it
- Pricing that stays, not just for year one
- A platform built for humans, not developers
- Peace of mind that your website will be there when your clients need it
Your website is often the first impression people have of your business. It’s where they go to learn about you, book your services, buy your courses, join your community.
Do you really want to trust that to a company that won’t answer the phone on a Friday afternoon?
I don’t recommend Lyrical Host because they pay me to. I recommend them because after trying more hosting companies than I care to count, they’re the only one I trust with my clients’ businesses.
Sign up through my affiliate link and get 10% off your first order.
Need some extra help? I’m here to make things easier, not harder.
Let’s figure out exactly what you need!
