Your email marketing isn't broken. It's just unmapped.

A €9 workbook that helps you see the whole picture before you start building.

Can you explain, right now, what happens when someone joins your list?

I once had a client who told me people on their list were sometimes getting three emails at the same time. They couldn’t figure out why.

They had a welcome sequence. A newsletter. A couple of automations set up along the way. But no map. No overview. Just pieces that had grown up separately, quietly creating chaos for the people on their list.

Most of the coaches and entrepreneurs I work with have something similar. A freebie here, a welcome sequence there, a newsletter that goes out when life allows. The pieces exist. But there’s no picture of how they connect, who gets what, or when.

And when you can’t see the whole thing, you can’t fix what’s going wrong.

The Email Flow Map

That’s what the Email Flow Map is for.

It’s a €9 workbook that walks you through your whole email journey, starting with the thinking, before you touch any tech.

Comes with bonus Canva Template and Kit Automation Templates
You’ll map out what happens at every phase, from the moment someone finds you to the moment they come back for more. Guided questions help you think through what’s actually happening on your list and what should be. By the end, you’ll have a visual map of your whole email system and a clear picture of what to build next.

Hi, I'm Natalie

I’ve spent almost sixteen years helping coaches and entrepreneurs make sense of their email marketing. Not just the tech, but the thinking behind it.

I’m a Kit Certified Expert, and I’ve helped countless creators map, build, and move their email marketing into Kit.

But the Email Flow Map isn’t just for Kit users. Whatever platform you’re on, the principle is the same: you need to know what you want to happen before you start building anything.

This workbook is what I wish every new client walked in with. Because when you have the map, the tech becomes so much simpler.

Is this for you?

This is for you if...

This is not for you if...​

Ready to map it out?

The Email Flow Map workbook guides you through all five phases, with questions at every step and a translation table to turn your thinking into the actual pieces you need to build.

And it comes with two bonuses:

Canva Email Flow Template

A ready-made template so you can draw out your visual map without starting from a blank page.

Kit Automation Templates

Using Kit? You'll receive bonus automation templates, so you can start building straight away.