Strategy
How to Fire a Client Without the Drama
Not every difficult client is a bad client. Here is how to tell a hard season from a bad fit, how to let a client
Blog posts about marketing your business your way.
Not every difficult client is a bad client. Here is how to tell a hard season from a bad fit, how to let a client
Blog, video, email, or carousel? Choosing a content format doesn’t have to be a guess. In this article I explain a simple way to choose
I’ve migrated more than a hundred clients onto Kit (formerly ConvertKit) and not one off it. That’s not a sales pitch, it’s just what’s happened
An all-in-one community platform can be one of your best decisions or a slow, expensive mistake. Here’s when Circle is worth it, where I’d draw
Most website projects start in the wrong place. Templates and page lists get picked before anyone decides who the site is for, what it should
You know you need to clean your email list. But mass deleting cold subscribers isn’t the answer. Here’s how to set up a re-engagement automation
You didn’t start your business to make content. So why does marketing keep eating your week? Create a sustainable marketing strategy that fits the life
Scope creep, wrong-fit clients, discount requests, free brain-picking sessions. If these keep showing up in your business, it is time to talk about boundaries. Here
You know you should look at your email marketing. But you keep closing the tab. If your email marketing needs a review, this post gives
Blog writing doesn’t have to involve getting a PhD to follow 14 different steps that include advanced keyword research. You need a topic, a person
A membership can be one of the most rewarding things you build for your business. But it can also drain your energy if you don’t
You’re either tracking everything and drowning in numbers you never use, or you’re running on gut feel and hoping for the best. Neither is working.
